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Citation Flow is a term commonly used in the field of search engine optimization (SEO) to measure the influence and impact of a website's backlink profile. It is a metric developed by Majestic, a renowned SEO tool provider, and it serves as an important indicator of a website's authority and credibility. The citation flow metric focuses on the quantity of links pointing to a particular website, providing an insight into the volume of citations it has received from other websites. Understanding citation flow requires a closer look at the concept of backlinks. Backlinks are links from external websites that direct users to a particular website. Search engines consider backlinks as votes of confidence, indicating that other websites find the linked website valuable and worth referring to. Citation flow takes this into account and assigns a numerical value to represent the importance and impact of these incoming links. The more backlinks a website receives from diverse sources, the higher its citation flow will be.

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